WELCOME TO TOYSCOPE
Here we simplify toys to rediscover play
At ToyScope, I bring a unique approach to toy safety that goes beyond simple compliance with regulations. Through specialised toy safety training and years of professional experience, I've developed a perspective that balances protection with the developmental benefits of appropriate risk-taking.
I believe that truly safe play isn't about eliminating all risks – it's about creating environments where children can safely explore their capabilities, learn their limits, and develop resilience through appropriately challenging experiences. This nuanced approach helps parents and educators navigate the complex landscape of toy selection with confidence, ensuring both physical safety and developmental benefits.
My expertise in toy safety regulations, combined with my background in special education, allows me to offer guidance that considers each child's unique abilities and challenges. What might be perfectly safe for one child may present hazards for another – understanding these crucial differences is at the heart of my work.
How to balance protection and learning?
Safety doesn't mean eliminating all risk from play. ToyScope resources and programmes help you balance protection with opportunity, ensuring toys are safe while still offering the challenges children need to grow. This evidence-based approach addresses the critical gap between manufacturer safety guidelines and the realities of how children actually interact with toys.
Are you overwhelmed with toys?
The connection between toy overwhelm and safety is often overlooked. When playrooms become cluttered with too many toys, children struggle to use them as intended, age-inappropriate items get mixed together, and supervision becomes more challenging. My systematic approach addresses both overwhelm and safety concerns simultaneously, creating environments where children can engage in meaningful, appropriately challenging play with proper supervision and age-appropriate materials.
ToyScope Mission
To bridge the gap between expert knowledge and family needs, transforming toy overwhelm into joyful, purposeful play experiences
ToyScope Vision
A world where every family has access to practical, evidence-based guidance for creating meaningful play environments.
TOYSCOPE VALUES
Tools for Connection
I help you transform toys from mere possessions into powerful bridges for family bonding, learning, and development. Every toy should serve a purpose in strengthening relationships and supporting your child's growth.
Parent Empowerment
This is not about giving simple advice, but about equipping parents with knowledge, tools, and confidence to make informed decisions about their children's play environment. You become the expert in understanding and supporting your child's play needs.
Sustainable Solutions
I focus on creating long-lasting, adaptable systems rather than quick fixes. My approach helps you build play environments and routines that grow with your child and serve your family for years to come.
Industry Change
While I work directly with families, I am also committed to driving positive change in the toy industry. Through research, advocacy, and education, I push for better toy design, clearer labelling, and more responsible marketing practices.
Sara Muršić, PhD
FOUNDER
As a problem-solver at heart, I've always questioned conventional wisdom about what's 'too complex' to fix. While others saw overwhelm in the uniqueness of each family's toy challenges, I saw an opportunity to break down this seemingly complex and messy problem into manageable pieces.
My journey took me through academia, earning a PhD with the hope of tackling big challenges in child development. But I discovered that groundbreaking research often stays trapped in academic circles, taking decades to reach the families who need it most. Instead of climbing the academic ladder, I chose a different path – bringing solutions directly to schools and families.
I've spent years refining activities for improving play spaces, playthings and empowering safe free play, bridging the gap between research and real-world family needs. Now, ToyScope represents this vision in action: making expert knowledge accessible, practical, and immediately useful for families.
ToyScope© 2025